I logged into my twitter account this morning, only to find the bird was gone!
Twitter has changed its iconic logo from a little birdie to an ‘X’. So I decided to scout the web, and found news about Elon Musk’s decision to rebrand.
Musk, the CEO of Tesla and SpaceX, bought out Twitter late last year for a whopping $44 billion. This came after months of negotiation. Obviously, the large deals had a lot to do with the heavy use of this social media platform around the world. People use it – in all ranks and walks of life.
Within a short time from taking over, many people were made redundant – it is said that some 80% of technical staff were fired or sent away. Many assets were sold off – including furniture and other goods from the company’s premises .
Advertising at Twitter plummeted after Musk dramatically reduced content moderation.
Musk said he would remain in charge of design and technology at Twitter, with a new CEO he hired, Linda Yaccarino, focusing primarily on business operations. He also turned Twitter into an “everything app” called X.
Just yesterday, Musk ditched the blue bird logo and replaced it with an X as part of a rebranding process. Apparently, the company’s name has been changed to X earlier this year.
What do you make of this rebranding decision?
(heavily redacted from a Microsoft news page – click here to read the article)
